Since as long as I can remember I always felt that I was born for a purpose.  I know it sounds so cheesy and when I was younger I would roll my eyes at anyone who said that to me. But give me a chance to clarify what I mean.

I’ve always prided myself on my physical ability to do what many thought was very difficult to achieve, if not impossible. I Snatched 225lbs after 12 sessions of training. I walked 100ft on my hands on my first try. I performed 10 muscles up without knowing what a “false grip” was. But when it came to school, I was a complete failure. I got through high-school by cheating. I dropped out of college after my first semester. 

I had to go through many failures in my life and misguided decisions that forced me to ask “what the heck am I doing with my life?!”

It wasn’t until years later that I came to realize that my failure became my strength. I HAD TO LEARN HOW TO LEARN. My journey of being a good student was slower than most. I began with one semester at my local community college. Next semester I took two classes. Fast forward, with lots of hard work and discipline I was able to graduate with an English Degree from the University of Florida and 5 years later I went back to school and got my Masters Degree in Business Administration. 

It wasn’t until around the fourth year of running my gym (now going on 9 years), I came to realize my purpose while coaching one of my morning classes. After demoing the Snatch exercise to the class, one of my members replied, “you make that look so easy, even though I know it’s really difficult to perform.” That’s when the lightbulb went off. This is my purpose in life. I empower others through education on how to physically move their bodies in ways most can’t. I am able to present complex movements using concepts that you won’t hear anywhere else. That ephinany sparked a lightbulb to my purpose of WHY I do WHAT I do


-Mario Ashley

Let me explain…If I asked you WHAT you do for a living your initial response, like mine10 years ago, would include a response in factual terms based on the products you sell, the services you offer, or the companies you work for.

A few of us would respond by describing HOW we do our jobs by emphasizing the elements of the products, services, or companies we are involved with including elements that differentiate your business or makes your product unique compared to the competition.

But very few people I know can confidently and rationally articulate WHY they do what they do. By asking “WHY I do WHAT I do,” it completely changed the way I viewed what I did for a “living.”

My WHY is the purpose, the cause, or the belief that drives every decision that I make as a coach and business owner. WHY does my business exist? WHY do I get up at 4:02 am every morning? And WHY should anyone care?

Our WHY is what sets us apart from everyone else. It’s our PURPOSE. It’s what inspires us to take action. Our WHY is also what inspires others to take action, spread your ideas, or buy your products.

The WHY is everything. The WHAT and HOW we do things are the boring details.

I tell my clients all the time that getting “fitter” for the sake of getting fitter is a trivial goal. Because as soon as you achieve your fitness goals you will feel empty again. I challenge my clients to think deeper as to WHY they are at my gym. Why do they get up at 4:30 am to workout? Why do they come back day after day to punish their bodies? Why do you want to lose 15 lbs?

Once they can answer that their “road of a thousand miles can officially begin” as mine did.

Your Coach & Mentor,

Mario Ashley, MBA
Owner of Naples Strength & Conditioning