As 2016 came to a close I reflect on our ‘Keys to Success’. Not only has our business continued to increase it’s gross every year we’ve added more employees and more services to our gym while reminding members and staff to make sure there having fun doing what they love to do.
In no particular:
Programming: The way we train is as unique as the method itself. With a wide range of abilities, ages, and backgrounds we created a 3-tier-tracking system that allowed for a more consistent level of coaching and a linear progression to workouts that our previous programming didn’t offer. Our coaches are better equipped to make modifications as needed while offering the flexibility to call their own audibles. For our athletes, it gives them something to strive for. We also added a SKILL OF THE WEEK that cycles between the four common frustrations our clients deal with. This includes Running, Olympic Lifting, Upper body Pulling and Pushing Strength.
Community: Our main clientele consist of those looking to “get in shape and stay in shape as long as humanly possible”. We aren’t looking for 1,000lb deadlifts of World Record marathon times. There’s a lot of smiling in class and “hey how are the kids?”. We have a calendar of events we have on the schedule to bring our members together. Many friendships have been created in our group classes. Our members are uber-friendly and easy to get along with. Our screening process weeds out the un-coachable athletes.
Quality: The systems we have set in place ensures quality as a culture. Not only have all our coaches passed their L1 CrossFit Certificate. They have all gone through a rigorous Instructor Training Program that we created years ago that they must pass before they ever coach a class at our facility. It takes over 3 months to complete and they do it for free. That’s the kind of coaches we have. All our classes are limited to12 members at-a-time to maintain an appropriate coach-to-athlete ratio. Coaching evaluations and quarterly staff training allow us to pursue a culture of excellence.
Maintenance: We keep everything clean at all times. The floors are cleaned and mopped daily. All the equipment has a specific location. If something is broken there is a system in place to ensure we get it fixed immediately. We rent towels to offer a self-sufficient cleaning process for our members. A cleaning checklist is used every week to ensure consistency.
Resources: Coaches send out WOD Tips to other coaches to give them helpful ideas on how they can coach better throughout the day. All our coaches are voracious readers and sharers of information. We communicate what’s working and what’s not. We train together. We ask questions. Continual education courses are how our coaches build their “tool box” of skills. The group class is where they become masters of that information.
About Mario Ashley
Mario Ashley is the owner of Naples Strength & Conditioning. He holds a Bachelor’s Degree from the University of Florida. He has certifications in the following CrossFit Courses: Mobility, Gymnastics, Football, Kids, Goal Setting, Endurance and Level 2 Certificate. He is also the creator of WarehouseGymExpert.com where he helps gym owners professionalize the warehouse gym one lesson at a time. He also has created an Ebook that fitness professionals can use to help improve their client’s flexibility and reduce the likelihood of injury called mobilitydrills.com.