It’s been over 6 years since I opened up Crossfit Naples, in Naples, FL. I’m beyond humbled and grateful every day that I get to do what I love.

Lately, I’ve been thinking about the word EXCELLENCE and how I can make every facet of our gym a better version of its current state. From the way the facility looks, to the manner in which our coaches coach, to the type of people we allow into our gym. I’m obsessed with this word and I can’t get it out of my head.

What fascinates me about this word is that it’s something that is required to be great but at the same time very hard to define. How can we obtain something if we don’t even know what it means?

I’m starting to wonder if excellence can even be quantified. According to Websters dictionary excellence means “the quality of being excellent.” That doesn’t give me much to work with. defines success as “the fact or state of excelling.” That’s a little bit better but it’s still missing a means to test excellence.

What I like about EXCELLENCE is that it weeds out laziness. It doesn’t leave room for the weak at heart. It requires an incessant pursuit to look yourself in the mirror and ask if you are doing enough. It’s a mechanism that drives the economy.

So far, in my own experience, I’ve understood excellence to be a moving target. It’s like trying to do something perfect though there’s no such thing. It can never be attained and neither do you want to because it would lead to satisfaction. Mediocrity precedes satisfaction. The pursuit of excellence and mediocrity cannot coexist.

As business owners and human beings in general, If we focus on the PURSUIT OF EXCELLENCE we will find levels of success and happiness we’ve never imagined.

It will give us a deeper purpose and greater satisfaction in everything we do. If you’re lucky enough it will give you the opportunity to do what you are passionate about for a very long time. Looking back excellence, rather the pursuit of excellence, is what has got me here.

About Mario Ashley


Mario Ashley is the owner of Naples Strength & Conditioning. He holds a Bachelor’s Degree from the University of Florida. He has certifications in the following CrossFit Courses: Mobility, Gymnastics, Football, Kids, Goal Setting, Endurance and Level 2 Certificate. He is also the creator of where he helps gym owners professionalize the warehouse gym one lesson at a time. He also has created an Ebook that fitness professionals can use to help improve their clients flexibility and reduce the likelihood of injury called