Effort is only effort when it begins to hurt

“Effort is grossly underrated.”
Sometimes I forget how unique my business is until I’m reminded by an outsider looking in. 
There is absolutely nothing fancy about my business model.  At the essence of what I do for a living, I help people improve their fitness levels by pushing them beyond their comfort zone…. IN A WAREHOUSE!
If there is one thing I knew I could help my clients with was to teach them the value of hard work. It has proven wonders in my own life so why wouldn’t it for others?!
So for the last eight years, almost every day we come together, in a warehouse and put in the effort. Consistent, steady, persistent effort. From my own experience, if you persist enough you will begin to rise above your circumstance. Inch by inch. 
As we have been able to show to our member’s that continuous effort – not strength or intelligence – is the key to unlocking our potential. 
-Mario Ashley

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