The ART of Mental Training [book review]


The Art of Mental Training: A Guide to Performance Excellence was written by DC Gonzales (DC), a former Naval Aviator, FBI Agent, and Military Cyber-Security Specialist. In his book, DC employs non-fiction dialogue by providing the lessons he learned on the subject of mental preparation from a wise Master named Leo-tai. Leo-tai was his mentor and friend during his younger years in Naval academy. DC's central thesis is that the quality of ones' performance is ultimately decided by the thoughts going on inside our minds. He firmly believes that if you can control your thoughts, you can create the "Ideal Mental [...]

The ART of Mental Training [book review]2019-05-17T19:50:18+00:00

I never aspired to be a gym owner


October 10, 2010, was the day I legally became a business owner. That was the day I officially filed CrossFit Naples as an LLC. This is embarrassing to admit, but sometimes, I will park my car in the parking lot of the first location where I opened my gym and reflect on all the great memories as well as the difficulties I faced as a new business owner. I couldn't have imagined then that I would be running a gym full-time almost nine years later. You might be surprised to hear this, but I never aspired to be a gym owner. [...]

I never aspired to be a gym owner2019-05-07T11:26:18+00:00

That’s when the lightbulb went off. This is my purpose in life…


Since as long as I can remember I always felt that I was born for a purpose.  I know it sounds so cheesy and when I was younger I would roll my eyes at anyone who said that to me. But give me a chance to clarify what I mean. I've always prided myself on my physical ability to do what many thought was very difficult to achieve, if not impossible. I Snatched 225lbs after 12 sessions of training. I walked 100ft on my hands on my first try. I performed 10 muscles up without knowing what a "false grip" was. But when [...]

That’s when the lightbulb went off. This is my purpose in life…2019-04-09T11:52:08+00:00

ONE Day or Day ONE: My Unorthodox Path To Success


If you asked me 15 years ago what I thought I would be doing with my life, there is no way I could have predicted my current career, my family of four that I adore and love so much, and the people I get to work with and coach on a daily basis. Because at the moment in my life nothing even remotely resembled my current life. So when I tell you I wake up every morning and go to bed every night counting my blessings. I'm not being sentimental. I'm just being completely honest with you. In my late teens-early [...]

ONE Day or Day ONE: My Unorthodox Path To Success2019-02-28T14:29:13+00:00

Allergy Testing As A Potential Revenue Stream For Your Gym


I wanted to share why we started offering allergy testing at our facility last year and why this could be a great way to add an extra revenue stream into your gym while adding more value to your members. MY STORY Before going on a diet last year I wanted to see if there were certain foods I may be allergic or intolerant to. I was already suspicious of foods that upset my stomach but I wanted confirmation. After much research on the various types, I found a company online that offered allergy testing at an affordable price. When I got [...]

Allergy Testing As A Potential Revenue Stream For Your Gym2019-02-19T00:29:18+00:00

My 5k Running Observations From Thanksgiving


If you know me, you know how much I hate running. The joke at the gym is I opened up a CrossFit gym so I didn't have to run. Having been peer-pressured to run a 5k on Thanksgiving I couldn't help but observe what was taking place. Firstly, I was shocked by the number of people at the race. Over 3,500 people had registered to run. There were people everyone. I couldn't recall one moment of the race where I wasn't stuck in traffic. After the race, I noticed some peculiar things that took place that I wanted to share... 95% [...]

My 5k Running Observations From Thanksgiving2018-11-26T14:05:01+00:00

How The Internet Makes Us ALL Replaceable


In business, we are constantly reminded that we are easily replaceable based on the value a customer places in your product or services. You can thank the internet for that. If you don't like how your lawn is being cut you search the internet for a new lawn service. If you don't like how crappy your stereo systems sounds (as we came to realize at our gym this past month) you go to your local Best Buy and purchase a new one.  I found the cheapest stereo system online with the greatest value (quality, amperage, bass, etc) and priced matched it [...]

How The Internet Makes Us ALL Replaceable2018-11-24T18:43:27+00:00

How do I compete with businesses that can offer similar products/services at a lower cost?


I think the best way to compete with a business offering the same products/service at a lower cost is to get your customers to think of your product/service as more than just a commodity Figure: Supply and Demand Chart for Commodities Market In the commodities market, lowest price wins almost every time because why would someone pay more for something when they could pay less for the same exact thing? This is a race to the bottom. Instead, begin thinking about how you can differentiate your product/service to be more than just a mechanic shop, iPhone repair store, etc. What other [...]

How do I compete with businesses that can offer similar products/services at a lower cost?2018-08-09T15:04:32+00:00

As a business owner, how do you make your business free of “slackers”?


Call me lucky but I've been fortunate to have really great coaches. It hasn't always been that way. A year after opening my gym in 2010 I had to hire my first ever coach. The coach I hired was a friend of mine that joined the Navy with me years prior. I knew he was great at coaching but what I came to find out what that he was terrible at everything else. He wouldn't follow the To-Do list I gave him, he would forget to have prospects fill out the waiver, and worst of all... instead of coaching the class [...]

As a business owner, how do you make your business free of “slackers”?2018-08-02T11:35:09+00:00

What’s the difference between being a freelancer and a small business owner?


I think the biggest difference between the two is that as a Freelancer you are taking much less risk financially than a business owner. As a freelancer, you have the opportunity to build your skill set and get paid for doing that while proving the concept. Meaning… Are you actually good at this? Can you get paid for doing this? Do you enjoy it even when it gets hard? On a continuum this is how I see the two: As a gym owner of 8 years, I started training people out of my sister's garage. I didn’t have a location, I [...]

What’s the difference between being a freelancer and a small business owner?2018-07-30T11:48:15+00:00

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