“Focus on making things better, not bigger.” -the underdog
From time to time people will ask me why I don’t expand my business into a large retail plaza like some of the fitness franchises in our area. Although very flattering, I recognized that to grow that large I would have to give up a quality of coaching that would be impossible to replicate with a membership base of 10,000 people. I wasn’t willing to do that.
Instead, I’ve chosen to keep it small. I take pride in making our facility and membership base the best it can be. We are able to keep the quality at our gym very high because we maintain an appropriate ratio of members to actually follow through on that promise.
This idea is something we all must continually ask ourselves. Will buying a bigger house make our life better? Will obtaining a bigger car make our life better? If you think it will, do it, it just may offer you the breathing room you need. But if you feel like you’re are doing it just because “that’s what other people are doing,” I would think twice.
More often than not when I went bigger on things in which I didn’t feel right about, it made my life harder than it had to be. As I’ve said before, life is simple, but we tend to make it harder than it has to be.
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